LESS+MORE, a branding agency in San Diego, California, decided it was time to revamp their website. I was tasked with redesigning the the site in order to give their audience a better understanding of who they are and what they do. The site also needed more ways to engage the user with content so we devised a home page that offered the user a glimpse into the work and blog articles which serve as the core of our content.
The build is a custom from scratch WordPress theme that alleviated performance issues from the prior off-the-shelf theme and offers more flexibility and scalability. The results have been less bounce rate, more page time per user and a more thorough user experience.